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The game, which will be FIFA-less, will have "more than 300 licensed individual partners, which will give players access to Mut 23 Coins over 19,000 athletes from 700 teams in 100 stadiums and more than 30 leagues throughout the world." The partners include top international leagues like The Premier League, LaLiga, Bundesliga, UEFA, CONMEBOL and many other leagues.
Aside from the name printed on the packaging, this newly named game will also not have any official references to World Cup. World Cup, the quadrennial international sporting event organized by FIFA. EA has partnered with FIFA to release separate World Cup-branded FIFA World Cup titles every 4 years from 1998 to 2014. It also introduced a unique World Cup mode to its popular Ultimate Team digital card game for FIFA 14. This integration was extended to the full World Cup update in FIFA 18.
It is believed that FIFA 23--which is expected to be released later in the year as EA's last game to be released under the FIFA license--will further expand the World Cup mode and include the Women's World Cup for the first time in the history of the franchise. "Our final FIFA product will include more game modes, features, teams, leagues, players, as well as competitions, than any previous edition," EA said in a statement.
EA's split with FIFA isn't anything new. The gaming mega-publisher publicly said it would be "reviewing our naming rights agreement with FIFA" in October, amid reports of disputes over the exclusivity of its licenses and costs for licensing. In February, a report suggested that Wilson stated to EA employees that the FIFA license had "precluded our ability to be able for us to expand into areas where players are interested" for gameplay.
Even the particular EA Sports FC branding isn't an unexpected thing; the word was included in trademark filings earlier in the year. VentureBeat reporter Jeff Grubb confirmed the name in a discussion together with Giant Bomb.Last year, The New York Times published an article that stated that FIFA demanded EA to raise the 150 million dollars the publisher was already paying annually for the rights to Buy Madden 23 Coins its brand name. As of now, EA was reportedly beginning to question how much value the FIFA name added to its renowned game franchise.
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