Link building is an important aspect of any strategy in off-page SEO in Sri Lanka. It helps get linking to your website from other, third party, high authority sites, which can be instrumental in increasing the authority score of your own website.
There are many different types of link building activities, and one of these is image link building. It is the process of creating shareable images which, when shared, will get a link back to your website. Optimised images using alt text are much more searchable and will enable your linking strategy using images.
So, are image links good or bad for your SEO activities?
Well, most people assume that image links are not as powerful a tool as text-based links, however this cannot be further from the truth. People consume more image-based content than text, which can benefit your SEO strategies. Search engines will endeavour to understand the content offered by images, which is why international SEO consultants and SEO specialists, will optimise images using various methods such as keyword rich captions and alt text.
How can you use images to gain backlinks? Here are a few tips to consider.
● Create engaging images: It is important that you create images that people actually want to engage with. Photos, memes, infographics can all help you to gain quality backlinks to your site. Make sure that it along a subject that interests your users.
● Use images with your other SEO activities: You can use optimized images with your articles, blogs, social media and even your website content. There are many free image sites, as well as several tools you can use to create and optimize images.
● Make your images easy to find: Irrespective of how well created and engaging your images are, if your users are not able to find them, then your purpose is lost. One way is to make your images understandable to crawlers and robots that crawl your content with the use of descriptions, captions etc using the relevant keywords. If you are using social media, then descriptions and hashtags are the way to go.
● Competitor analysis: Check out what your competitors are doing in terms of sharable images, so that you know what is trending and what is not.
As you can see, image linking can be extremely beneficial to your SEO activities and should be something that is added to your SEO package in Sri Lanka through the specialist you work with. Make the most of everything you have in your arsenal to create better authority for your site, and gain more traffic and conversions.
