Leading Players in China Fitness Market — Ken Research

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There were a million fitness enthusiasts in China who supported their active lives by using internet platforms, leaving a wealth of unexplored prospects in lower-class cities. Losing weight, body-shaping, and escaping from stressful and demanding lifestyles are some of the main motivations for Chinese people to choose a healthier lifestyle.

Conventional Gyms Being Replaced by Digital-Focused Gyms: Instead of the typical brick-and-mortar gyms that provide long-term subscriptions, digital-focus gyms with a business strategy of retail locations and online applications appeared to seize this potential in 2022. The new model's adaptability is a key motivator. Since there are no yearly membership costs, anybody may use the gym and the lessons whenever they choose, unlike typical gyms that charge a set upfront amount regardless of use. As a result, technology-enabled gyms that provide both online and offline alternatives are gradually replacing traditional gyms in China.

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The Fitness Population in China: The internet has greatly increased the popularity of the fitness movement, especially among younger people. Fitness KOLs are developing and taking on a more important role in encouraging millennials towards a healthier lifestyle as a result of the trend of health and wellness being in line with rising affluence.

COVID-19 Impact on China Fitness Market: The China Fitness Market expansion was hampered by the coronavirus epidemic, which also constrained the sector's growth. Prior to the pandemic, the market for fitness services was growing, but because of the lockdown, it faced several difficulties. The industry is now prospering. The market's expanding growth potential have increased the sector's chances of expansion. The industry has been developing more quickly, and it will continue to expand across the nation.

Analysts at Ken Research in their latest publication “China Fitness Services Market Outlook to 2027F - By Market Structure (Organized, Unorganized) By Revenue Stream (Membership, Personal Trainer, Supplementary Services) By Subscription (3 months, 6 months, 1 year, Others) By Gender (Male, Female) Region (Northern Region, Southern Region, Western Region, Eastern Region)” observed that China Fitness Services Market is expected to showcase considerable growth in the coming five years. It is anticipated to grow more quickly in the next years owing to the growing consumer awareness about the health, rising Fitness popularity and growing disposable incomes. The Fitness Services market in China is expected to grow at ~% CAGR over the forecasted period 2022-2027F.

Key Segments Covered in the report