With pollution, global warming and landfill sites ever on the rise, sustainable fashion (also known as eco-fashion) has never been more important. As well as helping the environment, it can help you too.
Clothing made from sustainable materials is often more durable than mass-produced fast fashion. This means that it won't break down in a few washes, making it a better long-term investment for your wardrobe.
Sustainable clothing from oranges is also much kinder to your skin. If you have sensitive skin, then natural fabrics such as organic cotton will be the best choice for you.
We are a fashion brand that is not afraid to do things differently.
We make clothes from oranges because we care about people and the planet.
It’s not rocket science: our planet is really very small and we are using it up at an alarming rate. We need to change how we live, and fast. That’s why we don’t grow cotton and turn it into fabric. That’s why we don’t waste energy or water making clothes or pay anyone less than a living wage. And that's why we don't use any nasty chemicals that could go back into the earth and into your skin.
Because our story is about more than just making things differently, it's about doing things differently too. That's why we are completely transparent, so you know exactly where our clothes come from and who made them. We want to show the world what can be achieved when you do business with a conscience, do business better and have fun while doing it.
What started as a simple idea to use fruit waste to make clothing has grown into something much, much bigger than us - a community of like-minded individuals who want to make good choices for themselves and their planet, while still looking awesome in their clothes.
How to buy eco-friendly clothes
Start by considering all the clothes you own, and the frequency you wear them. Do you have a black dress that needs replacing? A pair of jeans that are a bit worn out? A cardigan that is too small? Once you know what you need, ask yourself: is it worth buying something new or can I replace it with something I already have?
If you do need to buy something new, try to find it in a charity shop. Buying second hand is obviously better for the environment than buying new. But charity shops also raise money for good causes and often stock some great second hand items from well-known brands.
If you do want to buy new clothes, then look for sustainable fashion brands. These brands take their environmental footprint seriously, and many use eco-friendly materials with a low environmental impact, such as organic cotton, tencel and even oranges!
The environmental impact of fashion has never been higher on the public agenda. It’s a topic that is often polarizing, but one that we can all make a change in.
In fact, research shows that our consumption patterns are changing. There has been a 90% increase in searches for ‘organic cotton’ and a 75% increase in searches for ‘eco-friendly fashion’ over the last five years alone, according to Google data.
With major brands starting to wake up to the need to address their environmental impact and many now offering more sustainable options, it is becoming easier to find ways to shop more responsibly — whether it’s opting for organic fabrics, second-hand clothing or modern low-waste design techniques.
In the end, we can’t expect for all clothing to be completely sustainable. But sometimes it’s okay if our clothing isn’t. We just need to know that it wasn’t made in an environmentally damaging way, and that a conscious choice to not purchase the more sustainable option was made. The good news is that you have the power to make these choices. And if you feel strongly enough about it, you can even take it a step further and start buying only ethical or sustainable clothing altogether. To Know more, you can visit our website.
Facebook Conversations