Public relations essay
Public relations essay
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Public relations, what is public relations and it's role in organizations lifecycle.
For any organization, the works of its departments can only script "a success story". Among them, Public Relation department's role is very significant. Public Relation only looks after and changes the image of the company. When the public view, hear or liaises with an organization, they look for many things, and only if an organization satisfies all this, its success could be complete. So, in any organization a dedicated team of Public Relation personnel will work to give that finishing touch. This paper will analysis the importance of Public Relation, their definitions, how the different definitions vary from each other and why has different definitions have come up or used. An organization cannot exist like an island in isolation. The organization has to be in the midst of action to create sensation. Sensation in the sense, the organization's existence should be extensively propagated.
That is, people or public normally believe in what they see and hear and if an organization want to make the people believe in them, they have to reach the minds of the people through the sense organs. This is where the concept of public relations, PR for short comes in to picture. Originating in the 19th century mainly to promote circuses, theatrical performances, and other public spectacles, many scholars accept that the term "public relations" was introduced in the 1897 Year Book of Railway Literature, as Public Relation made its first presence in railway construction.
