Why Business Owners Should Try Live Streaming - D-Kode Technology
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Are you looking for a simple way to give your social media marketing a boost without depleting your budget? Live streaming is one of the latest trends that brands and small business owners are embracing, and here are some reasons why you should give it a try.
Social media platforms can help you build a relationship with your customers, and you can think of live streaming as one of the many tools you can use to connect with your followers.
Some social media platforms now allow users to stream video in real time, and even interact with their followers. This can be done right on your smartphone, so no special equipment is needed. But why would you want to take advantage of this feature if you’re a business owner?
One of the top reasons to go live is to put a face to the people behind your business. It’s easy to forget that there are real people behind all of our favorite brands and products. This can be especially impactful if your business offers a service.
For example, a contractor might host a live video session and answer questions about planning a successful remodeling project. These insider tips are useful, and it’s also more likely that a homeowner will choose the contractor for their next project.
Social media marketing is all about engagement: likes, shares, and comments, etc. When you live stream, you’re giving followers a chance to engage with you in real time. This is a unique experience that allows potential customers to ask questions about your products or services. These kinds of interactions can help build trust and set you apart from competitors. At the end of the day, trust equals influence.
It’s also relevant to note that live video tends to receive a lot more attention than a photo or even pre-recorded video.
There’s no editing when it comes to live streaming platforms. This might seem intimidating to some business owners, but it also means there are no extra costs or time spent on trying to get everything to seem perfect. Instead, the focus is on showing up and being authentic.
If you’re interested in trying live streaming to increase your brand’s awareness and generate new leads, you have a couple platforms to choose from. Facebook Live and Instagram are the most popular options for business owners at this time.
Some companies choose to go live once a week so their followers know when to join. For example, Tuesdays at 3 o’clock. This kind of consistency can help build up your following over time.
There are many different ways you can use social media marketing to showcase the best of your brand. If you need help coming up with some creative ideas, or you’re confused about the technical aspects, D-Kode Tech is here for you. At D-Kode Technology, we can help you connect with the right customers through a variety of professional digital marketing tools. Let’s talk. Give us a call at 925.332.1315 to schedule your free marketing consultation.
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As a Certified Digital Marketing Professional and 30+ years of IT experience with clients from micro-businesses to mega-corporations, Daniel believes in partnering with each client to drive customers and be their marketing department. He is able to orchestrate small and complex projects while keeping the interactionsimple enough for the most tech-averse user. Daniel uses several programming languages to complement his Design and Marketing background. He is a father of three, and a Rotarian at heart.
Jackie, a Bard College graduate, is a writer and musician in New York who enjoys language, both literature and computer-related. When she’s not helping businesses optimize their web presence, she’s writing and making music with her band, Roan Yellowthorn.
Piper Vignette is a writer from San Diego. When she’s not blogging for business owners, she writes narrative essays and dark folklore.
With 8+ years of creative solutions designing knowledge, he has collaborated in all phases of software development projects: including planning, analysis, design, and implementation of web applications using CMS, Frameworks, Shopify, Zoho, Drupal and Magento.
He has a strong background and interest in IT-related server and client management. When he is not working, he loves playing cricket and long drives.
18+ years Graphic Design experience, 9+ years Web Design experience, and 4+ years Social Media & SEO experience working with startups and small businesses. She gives our clients’ branding a professional and complete feel with her added design flair and attention to detail. She is also a dog mom and avid snowboarder.
With over 20 years of experience in marketing, Antonio has worked in all forms of marketing. He has experience with everything from yellowpages, mailers, newspaper, to many different forms of digital marketing. He taught himself how to do Search Engine Optimization and holds the following certifications:
– Google Adwords Certified
– Yahoo Ambassador Certified
– Hubspot Inbound Marketing Certified
During his free time, he enjoys spending time with his wife and 3 children. He was a collegiate tennis player and still plays 3-5 times a week. All of his kids are competitive athletes and because of this, he has also developed a love for soccer, swimming, and gymnastics.
His passion and unique ability are to come up with strategies on how to solve problems. Because of this, likes to pay it forward and mentors business owners to help them grow. He also does this for our clients and our company.