In the past, you could have attracted video consumers by playing commercials before their favourite TV show or sitcom. Consumers were sure to tune in every day as an escape from the stress of their daily lives. The instinctive need for entertainment to comfort them at the end of the day is still there – but their video consumption patterns have now changed.
Now, consumers use short viral videos on platforms such as YouTube to relax every day. People also watch these videos for other reasons:
- To learn something new
- To dig deeper into their interests
- To make them laugh
- To help them explore their passions
- To make them forget the world around them
If you want to attract more consumers for your brand, create videos that intrigue or entertain your viewers, and make them want to fit you into their daily routine. Even when you want to create an informative marketing video, experiment with humour, small titbits of general knowledge, or other entertaining elements such as animated characters. If you do all this – you’ll become indispensable to your audiences.
If you’re looking to deliver the perfect message to win prospects and attract leads, contact the best education, entertainment, and corporate video makers in Chennai at +91 63691 63836 to get started on your idea. Visit www.enterprise.gumchak.com to learn more about our services.
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