Global Customer Data Platform Market is expected to reach the US $ XX Bn by 2026 at a CAGR of 29.2% during the forecast period.
The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.
Customer data platforms (CDP) are used to integrate and consolidate customer data into one single database.
Major growth drivers for the market include an increase in pressure on CMOs to deliver personalized content spurring the demand for real-time data availability, an increase in demand for actionable insights by marketers and omni-channel experience and effective tracking of customers to understand their behavior for target marketing activities. Major restraining factors include less knowledge and lack of awareness among marketers may affect the growth of the customer data platform market in the future.
Customer data platform market is segmented by type, application, component, organization size, delivery mode, industry vertical, and region. While using type segment, the analytics segment is likely to reach at the XX% CAGR during the forecast period. An increase in demand for omni-channel experience and personalization by marketing executives to reduce customer churn rates and increase their revenues is a growth driver for the segment.
Based on application segment, the personalized recommendation application is likely to have the larger customer data platform market share during the forecast period, owing to an increase in demand for retention, customer conversion, and engagement.
In the customer data platform market by components, the services segment is expected to be the fastest growing region during the forecast period, owing to an increase in technology advancements and investments in start-ups.
While using delivery mode, the customer data platform market is classified into a cloud customer data platform segment and on-premises customer data platform segment. The cloud customer data platform segment is estimated to have a large market size during the forecast period, as it has the scalable solution and it is cost-effective.
By organization size, the small and medium-sized enterprises (SMEs) segment is likely to reach at the highest CAGR during the forecast period, owing to an increase in demand for the cost-effective and scalable solution.
Among regions, North America is estimated to hold larger customer data platform market share during the forecast period, due to the presence of many customer data platform vendors for delivering personalized customer experience. The Asia Pacific is likely to record the highest growth rate during the forecast period. An increase in heavy investments made by public and private sectors for enhancing their marketing technologies is a factor expected to increase the growth of customer data platform market during 2018-2026.
Key Players Profiled and Analyzed in the Report
Oracle, SAP, Nice, Adobe, Tealium, BlueConic, Ascent360, Lytics, AgilOne, ActionIQ, and Evergage etc.
The objective of the report is to present comprehensive analysis of Global Customer Data Platform market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with analysis of complicated data in simple language. The report covers all the aspects of industry with dedicated study of key players that includes market leaders, followers and new entrants by region. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors by region on the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give clear futuristic view of the industry to the decision makers.
The report also helps in understanding Global Customer Data Platform market dynamics, structure by analyzing the market segments, and project the Global Customer Data Platform market size. Clear representation of competitive analysis of key players by type, price, financial position, product portfolio, growth strategies, and regional presence in the Global Customer Data Platform market make the report investor’s guide.
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Scope of the Global Customer Data Platform Market
Global Customer Data Platform Market, by Type
• Access
• Analytics
• Engagement
Global Customer Data Platform Market, by Application
• Marketing Data Segmentation
• Personalized Recommendation
• Predictive Analytics
• Campaign Management
• Customer Engagement and Retention
• Security Management
• Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics)
Global Customer Data Platform Market, by Component
• Solutions
o Software Tools
o Platforms
• Services
o Consulting Services
o Support and Maintenance Services
Global Customer Data Platform Market, by Organization Size
• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises
Global Customer Data Platform Market, by Delivery Mode
• Cloud
• On-premises
Global Customer Data Platform Market, by Industry Vertical
• BFSI
• Retail and eCommerce
• Media and Entertainment
• IT and Telecommunication
• Travel and Hospitality
• Energy and Utilities
• Automobile
• Healthcare and Life Sciences
• Others (Agriculture, Government, and Education)
Global Customer Data Platform Market, by Region
• North America
• Asia Pacific
• Europe
• Middle East and Africa
• Latin America
Key Players in Global Customer Data Platform Market
• Salesforce
• SAS Institute
• Oracle
• SAP
• Nice
• Adobe
• Tealium
• BlueConic
• Ascent360
• Lytics
• mParticle
• Amperity
• Reltio
• Ensighten
• Fospha
• SessionM
• RedPoint Global
• Segment
• Zaius
• AgilOne
• ActionIQ
• Evergage
• NGDATA
• IgnitionOne
• Signal
• Usermind
This Report Is Submitted By : Maximize Market Research Company
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