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Digital Marketing Strategy For eCommerce
Digital Marketing Strategy For eCommerce
Introduction to Marketing Strategy
In a world where everything is online, eCommerce has become the go-to place for businesses to sell their products. But if you're not careful and don't have the right tools in place, it can be hard to get into the game. In this post, the eCommerce Store Set Up Service Experts from ByteSizeMe show you how to create a digital marketing strategy that will help boost your eCommerce sales by getting your customers to visit your website more often.
Create A Digital Marketing Strategy [Video]
The first step to creating a digital marketing strategy is setting goals. If you don't know what your goals are, it's hard to make progress toward them.
Your goal should be both ambitious and realistic at the same time. You can't just say "I want to sell more than my competitors" because if that were true, then every business would be selling more than everyone else instead of being in competition with each other! Instead, think about how much money do you actually need per month? How many sales do you need per month? What is the average order size for each type of product or service offered by your company? These questions will help guide your efforts in developing a strategy that works best for those numbers; however don't worry too much about following another company's model since these things change over time so there's no guarantee success by doing something similar even if it seems like a good idea now because there may be some unexpected consequences later on down the road when dealing with high volume orders from customers who aren't happy with how quickly their products arrive after being shipped directly from China."
Optimize Your Website For Conversions
As a digital marketer, it's important to know how your customers interact with your website and then optimize it for conversions. A conversion funnel is a visual representation of where visitors go on the site and what happens at each stage in their journey. It also shows where you need to focus your efforts as a business owner or agency so that you can get more qualified leads through the door.
The first thing you need to do when creating a conversion funnel is define what makes up each stage:
● Goal: The goal of this stage is clear—it’s where the user comes from and what they want (or don't want). In eCommerce terms, this could mean getting them into one specific product category or an entire collection items within one brand category like Harry Potter apparel would be considered as one item type but not necessarily inside Amazon itself which has thousands upon thousands available right now!
Optimize Your eCommerce Website For Mobile Devices
Mobile is important.
It's no surprise that mobile users are more profitable than desktop users, but you may be surprised at how much more profitable they can be. In fact, according to Google Analytics, mobile devices accounted for 67% of all eCommerce transactions in 2017! This means that if your eCommerce website isn't optimized for mobile devices (or even if it is), you'll miss out on a significant amount of potential revenue that could go directly into your pockets.
So here's what we mean by optimizing your website: Instead of just making sure the pages load quickly and look good when viewed from a computer screen or tablet screen (which is usually enough), focus on making sure everything works well under all conditions—even if someone uses their phone instead of their laptop or desktop PC while shopping online with you!
Make It Easy For Customers To Find Exactly What They Want
You want your customers to find exactly what they’re looking for, and that means making it easy for them. If a customer is searching for a new pair of shoes, don’t give them the option of browsing all of your shoes by brand or category, but instead create an “all-shoes” filter on their search results page. This way, when they click through to see more details about each shoe available in your store (such as size and color), they can narrow down their selection based on these key factors while still being able to easily browse all other options at once if needed.
Make sure that you also have clear labeling so that customers know exactly what each tag means; this will help them narrow down their searches even further!
There is a really great guide from the team at ByteSizeMe that goes into great detail on this topic and reveals some real gems – ‘The Best Marketing Strategy For New eCommerce Retailers’
Go Above And Beyond For Your Customers
As a business, you have a responsibility to provide your customers with the best possible experience. Your brand should be known as one that is reliable and trustworthy, so it’s important to go above and beyond for your customers.
You can achieve this by:
● Providing great customer service every time they contact you.
● Being proactive in responding to inquiries from potential customers, instead of waiting for a complaint or complaint about something else (like slow shipping).
● Making sure all channels are consistent with each other when it comes to response times and communication styles—whether through email or social media platforms like Facebook Messenger or Twitter DM's!
Make Sure Your Content Is Amazing
Content is the king in digital marketing. It’s what makes your website stand out from the crowd, and it's what will attract new customers to you. Your content should be engaging, informative, and helpful for potential customers who are looking for answers on how they can buy products like yours.
Content is also vital because it helps build trust with current customers: if they like something about your brand (or even just one piece of content), they may want to see more stuff from you as well! In fact: Studies show that people who share positive experiences online are much more likely than those who don't share any experience at all - so make sure every piece of content counts!
Start Blogging Regularly
Blogging is a great way to attract new customers and establish your brand as an authority in the industry. You can use blog posts to:
● Build trust with your audience by providing useful information on topics they care about, such as how-tos or recommendations.
● Get traffic to your website by using blog sharing tools like Google Analytics or social media platforms like Facebook and Twitter.
● Build relationships with other brands that are also blogging regularly, which makes it easier for them to promote each other's products/services when someone mentions their name online (see #4 below).
Using Social Media To Grow Your Business
Social media is a great way to connect with customers, share content, and get feedback. It’s also an excellent way to build relationships with your customers by engaging in conversations on social media platforms.
Here are some other benefits of using social media:
● Get more traffic from search engines like Google and Facebook – If you have a blog or website but no social presence yet then it might be time for you to consider adding one! You can easily set up an account at one of these sites or create one yourself if yours doesn’t already exist (see below).
● Build trust online – When potential customers see that they can trust what they read coming from someone they know personally rather than just another corporation trying to sell them something (which would otherwise make them suspicious), this builds trust in the brand as well as increases sales conversion rates because consumers feel comfortable buying products/services from companies whose owners/employees seem trustworthy based off their previous experiences interacting with these companies online first hand instead before making any decision about purchasing anything new themselves ever again ever again ever again ever again ever again ever again ever again ever again…
PPC Advertising On Google And Bing Ads
PPC advertising is a type of search engine marketing that helps businesses find new customers. It's also known as pay-per-click (PPC) and can be used to drive traffic to your website by bidding on keywords in Google or Bing Ads.
What is PPC?
Pay per click ads are targeted at specific audiences based on their interests, location and other factors. For example, if you sell sports gear and want people who are interested in basketball shoes to see your ad on the right sidebar of their search results page when they type "basketball shoes," then you would create an ad targeting those keywords or phrases. You could also target other terms like "basketball shoes" plus "mens" so that only men see it—or perhaps only women see it—depending on what you're trying to achieve with this particular campaign!
If you want your online store to succeed, you need to create a digital marketing strategy that brings you results.
If you want your online store to succeed, you need to create a digital marketing strategy that brings you results.
The first step in creating this plan is understanding how eCommerce works. When people shop online, they are looking for products from a variety of companies and brands. You need to be able to differentiate yourself from competitors by offering something unique or better than what they offer—and if there’s anything we know about consumers today, it’s that they like options! So how do we make sure our customers feel confident when they buy from us? That’s where our digital marketing strategy comes in: it tells them exactly what we have in stock at any given time so they can make an informed decision based on what works best for them (or not).
The next step after creating an overall vision is coming up with some specific goals for each aspect of your business: website design; social media presence; email marketing campaigns; search engine optimization efforts etc., all aimed towards achieving those stated objectives through various channels such as SEO (search engine optimization), PPC ads etc., depending on which one(s) work best given their budget constraints/available resources/etcetera...
Conclusion
At the end of the day, your company needs a digital marketing strategy to succeed. The most important aspect of this strategy is creating content that will drive traffic and conversions. Therefore, you should focus on creating amazing content that people want to read for more than just one time so that they come back again.