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Automotive retail is undergoing substantial disruption, and this will only accelerate in the coming years. Nimbler, high-tech players will introduce new business models quickly, thus further reinforcing disruption in this industry. While there are several challenges to the traditional automotive-retail model, it also presents opportunities for pivot. It is critical to lay the groundwork, build required capabilities, and capture near and long-term opportunities. Automotive businesses will not just survive but thrive by putting the customer at the forefront, and a loyalty rewards program accomplishes this perfectly.
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Zinrelo, with its data science first approach, is solely focused on building customer engagement, retention and repeat purchases by generating customized insights for Automotive Loyalty Program users. These insights help automotive businesses overcome their challenges, achieve their objectives, and drive meaningful revenues and ROI. This sets Zinrelo as one of the best platforms for Automotive Loyalty Program, with the customized loyalty rewards program set up to drive long term success.
Challenges:
Automotive retail currently faces multiple challenges:
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Customized Automotive Rewards Programs
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Zinrelo’s customized Automotive Rewards Programs helps solve these challenges by creating a 360-degree engagement with customers and rewards them for performing various activities.
Below are some facets of Zinrelo’s Automotive Rewards Program.
Better Segmentation:
Machine learning algorithms help create different customer segments based on unique attributes, preferences and previous transactional and non-transactional behavioral patterns
- Helps in better & customized promotional messaging.
- Aids in personalization for customers
Unique Experiences:
Providing unique experiences to outshine your competitors and elicit customer loyalty
- Set experiential rewards and build gamification via badges & contests to create aspirational value among customers
Omni Channel Experiences:
- The Zinrelo Automotive Rewards Programs will integrate with necessary e-commerce platforms, POS systems or third-party platforms to create a truly omni-channel experience.
Marketing:
Get your customers to help with your marketing.
- Write a review or record a video testimonial
- Build traction and improve visibility on social media
Rewards Tiers:
Move higher spending customers to a higher tier.
- It is important to pamper loyal customers
- Create incremental monetary & non-monetary tier based benefits (including exclusivity and VIP experiences)
Referral:
A prospect from an active customer referral is 7X more likely to convert
- Members can refer new prospects
Sample Automotive Loyalty Program
To illustrate what an Automotive Loyalty Program could look like, we have taken the example of Fab Auto Loyalty Program. Below are examples of a typical customer loyalty dashboard for an auto company. This is a fully customizable, white-labeled dashboard that can be created with Zinrelo on the company website or mobile app.
Loyalty Points Earning Activities
Clients can earn points for purchases, engagement, marketing and referrals. Zinrelo allows the creation of unlimited custom activities as well.
Loyalty Rewards
Customers can exchange their points for a wide variety of rewards including gift cards, charity donations, discounts, and lots more.
Loyalty History
Clients can review their points and rewards history on a single screen that they can view on your website.
Loyalty Tiers
Clients can review their tier level. Higher spending clients are automatically moved to higher tiers giving them a privileged level of service. This makes the clients feel special and increases the emotional investment.
Benefits of Automotive Loyalty Programs
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Want to Know More?
Contact us to learn how your business can benefit from Zinrelo too!
This content was originally published on zinrelo.com