Corporate Event Industry Predictions For 2023 - TPM Catering
Are you an event coordinator in the corporate world, or merely looking to host an important event for your organisation in 2023? Are you curious to know how the event industry is expected to change over the next few years?
The global corporate events industry has been on a rollercoaster ride ever since 2020, when the pandemic was responsible for an enormous shift in the way events are planned, executed, and attended. Despite this, the corporate event planning sector continues to thrive by embracing the diversity of venues and technology.
In order to remain competitive in this ever-evolving field, event professionals need to understand upcoming trends so that they can prepare accordingly.
From event management and catering services to hybrid events, let’s take a look at some key corporate event industry predictions that will shape the future of events.
- A focus on hybrid events
The hybrid event model, which combines in-person and virtual elements, is expected to become the norm for corporate events in 2023, following on from its rise across the last few years. This will allow companies to reach a wider audience – including those ‘visiting’ both online and offline – while still providing an engaging experience for all attendees.
Companies will need to invest time, effort, and money in technology that can support hybrid events, such as streaming platforms and interactive tools.
- An increased emphasis on sustainability at events
Sustainability is a key buzzword across a range of industries, and corporate events are no different. 2023 is likely to see a continued focus on sustainability, with companies looking to reduce their carbon footprint and create more eco-friendly events. This could include a heightened emphasis on using renewable energy sources, reducing waste, and utilising sustainable materials.
- Boosted hospitality at events
Companies will be looking to provide a more personalised experience for their attendees in 2023. This could include providing high-end hospitality services such as gourmet catering, professional event management and catering services, luxury transportation, and VIP experiences.
- A move towards experience-based events
Experience-based events are becoming increasingly popular, and this trend is expected to continue in 2023. Organisations will be looking to create unique experiences for their attendees that go beyond the traditional conference or seminar format.
This could encompass interactive activities, virtual reality experiences, and more to allow attendees to engage with the event in a more meaningful way.
Final thoughts
Overall, 2023 is set to be an exciting year for the corporate events industry, with companies looking to embrace new technologies and trends in order to create memorable experiences for their attendees.
Event professionals should stay up to date on the latest developments in order to remain competitive in this ever-evolving field. And don’t forget that if your organisation is in need of widely trusted and adaptable event management and catering services in London, our team at TPM Catering can be on hand to assist in making your event a success.
