Loyalty rewards programs for restaurants is the need of the hour for the sector

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Zinrelo’s customized restaurant loyalty program creates a 360- degree engagement with customers and rewards them for performing various activities.

Loyalty Rewards Programs for Restaurants

Loyalty rewards programs for restaurants is the need of the hour for the sector. Hospitality and dining services have suffered greatly because of COVID-19 and with restrictions fluctuating, it is important to engage and retain loyal customers. The solutions to overcome such unique challenges can be implemented with Zinrelo’s loyalty rewards platform.

Challenges

Zinrelo can setup a customized loyalty rewards program to not only overcome these challenges but also drive the restaurant’s growth for long term success.

Restaurants face multiple challenges:

Customized Loyalty Programs in Restaurant Industry:

Zinrelo’s customized loyalty rewards programs for restaurants helps solve these challenges. Restaurant loyalty programs create a 360- degree engagement with customers and rewards them for performing various activities.

Beloware some facets of Zinrelo’s loyalty program that can benefit restaurants.

Machine learning algorithms help create different customersegments based on unique attributes, preferences and previousbehaviouralpatterns

· Helps in better promotional messaging

Providing unique experiences to outshine your competitors andelicit customer loyalty

· Set experiential rewards & offers, and build gamification viabadges & contests to create aspirational value among customers.

Maintaining the online reputation is very tricky.

· On a rare occasion when the customer is upset, Loyalty programsallow travel and hospitality companies to tackle the situation before customerstake to social media and tarnish hard earned reputations

Customers could opt for in-house dining, takeout or they couldpurchase through a third-party store.

· A loyalty program for restaurants will integrate with necessarye-commerce platforms, POS systems or third party platforms and create anomni-channel experience

Move higher spending customers to a higher tier of service.

· It is important to pamper loyal customers

· Create incremental monetary & non-monetary tier based benefits(including exclusivity and VIP experiences)

Get your customers to help with your marketing.

· Write a review or Record a video testimonial

· Social tagging photos & videos

A prospect from an active customer referral is 7X more likely toconvert

· Refer restaurants to new prospects

Sample Restaurant Loyalty Program

To illustrate what a restaurant loyalty program could look like,we have taken the example of Fab Restaurant, a chain of restaurants. Below are examplesof a typical customer loyalty dashboard for a restaurant. This will be createdby Zinrelo automatically on the company website.

Loyalty Points Earning Activities

Customers can earn points for purchases, engagement, marketing andreferrals. Zinrelo allows the creation of unlimited custom activities as well.

Loyalty Rewards

Customers can exchange theirpoints for a wide variety of rewards including gift cards, charity donations,discounts, and lots more.

Loyalty History

Customers can review their points andrewards history on a single screen that they can view on your website.

Loyalty Tiers

Customers can review their tierlevel. Higher spending customers are automatically moved to higher tiers givingthem a privileged level of service. This makes the customers feel special andincreases the emotional investment.