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How Do You Analyze A Competitor?
Getting to know your competitor’s strengths and weaknesses is the foundation on which we could base a good strategy. For brands, the growth of online activity has seen competitor analysis methods, metrics and tools blossom.
There is no shortage of SEO competitor analysis tools on the market, and each can offer insights relevant to its particular niche and contribute to competitive benchmarking. We’ve compiled a list of tools that cover various areas, from paid adverts to email marketing. So you just need to decide which part of your competitor’s business you want to spy on.
You are identifying and evaluating your competitors. Their strengths and weaknesses. How they compare to your business provides you an insight into your shortcomings.
SEO Competitor Analysis:
What level of brand awareness do your competitors have in your market? More or less than your brand? Find their prices, earnings reports, share prices, customer care best practices, company culture, distribution, and a whole lot more.
Use these insights to fine-tune your brand's marketing strategy. To outsmart your competitors.
There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its particular niche and contribute to competitive benchmarking.
Competitive analysis is 100% legal and relies on publicly available data. In addition, competitor analysis tools make the process quick and effortless.
Having an in-depth insight into various business areas and the marketing efforts of your competitors has plenty of benefits for your business. Competitive analysis will help you:
Understand how to differentiate your product and stand out in the market:
Win over your competitors’ customers
Discover your audience interests
Spot link building opportunities
Improve your content strategy
Track ad campaigns of your competitors
Avoid losses
Discover keyword opportunities
Predict your competitors’ moves
Spot emerging threats
Identify gaps
Assess the performance of your business
Identify market opportunities
There are various SEO Competitor Analysis tools in the market to analyze your competitors and know their strategies.
Some of these competitor analyses & research tools include:
SEMRush
Ahrefs
MozBar
Buzzsumo
SimilarWeb
Feedly
Spyfu
Quick Sprout
Similar Web
Siteliner
Keyword Competitor
Rank Signals
Data For SEO
Alexa
HootSuite
Owletter
Quick Search
Wappalyzer
BuiltWith
WooRank
Google Adwords Keyword Planner
Follower Work
Majestic
Serpstat
Netpeak Checker
All these competitor analyses & research tools provide an effective method of analyzing and studying your competitors.
Conclusion:
When it comes to staying ahead of the game, you have to keep a close eye on your competition. Learning from your competitors can seem intimidating. But with suitable competitor analysis tools, it's no biggie. There is no one size fits all solution. Competitive analysis will bring you data about your rivals. That data will help your business become an industry leader in many different fields, including:
search rankings and keyword rankings
display advertising
overall business strategy
market share
and much more.
Competitive analysis is a must-have these days. Whether you want to become one of the industry leaders, increase market share, or just check your competitive landscape, I strongly suggest using one of the tools to make the process easier and more effective!