An Introduction To SEO Competitive Analysis
An SEO competitive analysis sheds light on all the opportunities on your site that you can address to improve your ranking potential in Search Engine Results Pages (SERPs). It involves auditing your site and identifying where you can optimize for search engine bots.
With an SEO competitive analysis, you can find what aspects of your SEO strategy are working and what your biggest obstacles are that are preventing you from improving your site ranking.
Why Is SEO Competitive Analysis Important?
The insights you gain from an SEO Competitive analysis give you direction on where you can improve your site's content and technical aspects to deliver a better experience for visitors and to show search engines context and relationships between your content and the search query visitors are using.
To put it simply, an SEO competitive analysis is a must for you to rank higher, expand your reach, drive traffic, and hit your business objectives.
With an analysis, you’re not taking shots in the dark; you’re making strategic decisions, which reduces time and resources spent.
Without a thorough SEO competitive analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in SERPs.
What Is an SEO Competitive Analysis Tool?
An SEO competitive analysis tool is an application that evaluates your website to determine how it ranks on major search engines like Google and Bing. When you use this type of tool, you can confirm your site’s current status, find opportunities for improvement, and track the results of your SEO strategy.
Top 5 Best SEO Competitive Analysis Tools
Ahrefs
Moz Pro
Hubspot's Website Grader
SEMRush
Google Search Console
An SEO competitive analysis tool is vital for your long-term success. When you have the right tools in place and develop a strategy for conducting the analysis, you're well on your way to improving your rankings.
