The Internet is a very important partof our life in this digital age. The mass adoption of the internet in everydaylife is one of the biggest events that has affected the world of marketing overthe last few decades. The average time spent in front of the screen by Peopleis about 5.4 hours in a day, in a world with100 million users of social mediaregularly. Surfing the internet for information and buying has become the normof the present generation. People’s outlook on different products is influenced by social- media, everyindustry is trying to take advantage of the present trend. Therefore digitalmarketing is the need of the hour. Digital marketing is promoting products overany sort of electronic media.
In the beginning, we would read theday-to-day news in the newspaper, now we have smart-phones we have tabletseverything is revolving around online activity, the traditional marketingplatforms are disappearing replacing it with digital marketing, which has takenover the industry. Gone are the days when marketing was done by physical means,newspaper, radio, and Television. Digital marketing can improve one’s businessmulti-fold by utilizing this attitude of people. The advantages are so many whichis unimaginable.
Digital marketing agency or digitalplatforms like a mobile, laptop, tablets from which the websites, social media,Google search, blogs, videos one can use to promote their business or brand andthus increase the reach of the product to the right customer and increase itssale which is the main role of digital marketing
Digital marketing has been evolvingover the years. Digital marketing is the fancy new buzz that is used in recentdays.
Why do you need digital marketing? Itencompasses all marketing efforts that promote your product or brand usingelectronic media. Digital Marketing has a lot of options, it is always relatedto the strategies associated with it and you can also get creative andexperiment with every little aspect of the marketing campaign but when it iscompared with traditional marketing this is impossible. The tasks that you cancomplete online cannot be done with traditional marketing. The traditionalmarketing methods are printing ads, phone communication also physicalmarketing.
Digital marketing is known asdata-driven marketing and operates over the digital platform that is theinternet for the introduction and promotion of various goods and services. Thedigital marketing industry is at its peak
-It is highly flexible….you don’t needa particular place, you can be in the office or home…all u need is have adevice that is connected to the internet and one is sorted
-It is extremely easy-accessing thedigital media
– High engagement
-High job opportunities
-The result generation is very easy andimmediate when compared to traditional methods
The advantages of digital marketing are enormous
The benefit of digital marketingservices is immense be it an app development company or a service provider theadvantages are,
Low cost: The biggest financial burdenany business has to bear is the cost of marketing and advertisement.Advertising on digital platforms is way cheaper than the traditional ways. Theycreate a great impact at a low cost.
Easy to measure: With a digitalcampaign you can know immediately how an ad is performing, compared to traditionalmethods where you have to wait weeks or months to evaluate the credibility of acampaign. It allows users to track the performance of their emails; they canknow how many were delivered, how many were read and learn all about theirconversion rates.
Easy to adjust: Knowing how the ad hasperformed one can get a fair idea as to how to proceed. For ads that areperforming well, more can be invested just by a click, and the non-performingads can be removed or can be adjusted accordingly with ease. When your ads notworking as expected one has a scope to improve it. Traditional marketing ismore rigid and there is a lot of paperwork, subscribers will still have to waiteven if a campaign is not performing as hoped.
Brand development: In a newspaper, youcan have only a column or page but in digital platforms, you can have a whole website itself. Building abrand and reputation can be done on digital platforms with a well-developedwebsite, and blogs that feature useful articles and on social media. You canbuild a consistent image of your company.
Easy to share: Sharing capabilitiesallow campaigns and articles to be shared with multiple followers. It canimprove sales tremendously.
Digital marketing is non –intrusive:The digital advertising one can choose whether they want to see or not, unliketraditional marketing. You can choose to ignore an e-mail or opt-out of socialmedia discussions on a particular page. Social networking sites keep an eye onwhat you are interested in and it will show only the things you are interestedin. Digital marketing does not annoy people and is not intrusive other than afew annoying pop-up ads.
Precise targeting: The interestedaudience can be precisely targeted. Targetted marketing can be done by adspresented to the customers depending on their preferences or their initialaction. Social media platforms usually have a very intelligent algorithm thatstudies and gathers user preferences. Such specific ad campaigns are shown onlyto users with a specific liking. This helps to increase the possibility ofsales as well as cuts down on the cost of marketing.
Segmentation: Customer segregation isoften done which helps improve sales. Segmentation is that the process duringwhich large customer groups are further made into smaller groups. E-mailmarketing solutions, allows the business to send emails to a specific group orto only certain regions or residents of given areas who will be the only oneswho will be getting the e-mail.
Greater engagement: Constant engagementwith the customers in this highly competitive business world is extremelyimportant. As there are numerous options customers change if they are notsatisfied. Good marketing allows businesses to remain competitive and relevantby engaging with customers through different digital media channels. Customers’questions are answered by these platforms, reducing misconceptions, and evengenerating sales. This can be achieved via regular useful blog posts, newsletters,shows, promotions, and special offers. A credible reputation is very essentialto enhance one’s business.
Global: The planet has become a globalvillage. Digitization has made this possible. Digital marketing allows adcampaigns to be visible in any part of the earth, this provides small start-upscompanies the opportunity to be known globally.
Innogenx is a leading Digital Marketing Agency in India offering 360° concepts to varied clientsacross e-Commerce, health sector, Technology, Finance, Travel, Hospitality, andmore. Innogenx is a great team of specialists when it comes to performancemarketing with its creative and strategic approach.
We are led by technology, strategy,design, content, and most significantly our clients.
We understand our clients and deliverthe most effective services tailored to promise you optimum growth of yourbusiness, we provide solutions for social media marketing, video marketing,and influencer marketing.
Want to make your brand known on socialmedia, our marketing team knows how to do it.
Grow your business with InnoGenX.
For more information,
Visit us at www.innogenx.in
Call:9901972889
