AboutCoolhorse
Coolhorse is a leader of superior online horse supplies, horseequipment including saddles, leg gear, roping, bits, horse trailers, and more!Coolhorse’s goal is to provide the most diverse assortment of quality horsecare products and accessories at an affordable price. Coolhorse carry a wideselection of essential equine supplies to help customers care for their horseswith ease.
Objectivesand Challenges
During the engagement initiation with Zinrelo, the most pressingobjective for Coolhorse was to increase their revenues & customerengagement. They also had an eye on the upcoming holiday season and wanted tomaximize returns at that time.
TheSolution: A Rewards Program
Zinrelo created the Coolhorse Rewards Program, andadopted a three-pronged, phase-wise approach to address these variedchallenges. The solution focused not only on immediate benefits realization forCoolhorse, but its multiplication and sustenance over time.
“Wewere able to capitalize on the holiday season wave with Zinrelo’s platform. Notonly can Zinrelo help reap benefits, but also sustain such growth. Our repeatpurchase revenue increased by 12.45% over and above our holiday season high.”
ShelbiJohnson
Marketing Manager at Coolhorse
