Thanksgiving Marketing Ideas That Boost Your Sales
Thanksgiving Marketing Ideas That Boost Your Sales
Looking for the best Thanksgiving ideas for the year?
November is the harvesting month of the year for retail businesses to boost sales. It’s common for brands and marketers to roll their sleeves to create the best Thanksgiving marketing campaigns for the weekend. Thanksgiving Marketing Ideas That Boost Your Sales.
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Considering the fierce competition that you may face, we’ve put together a set of Thanksgiving marketing ideas that can help you make the most of this massive sale to clear out your inventory and make great profits.
But why is Thanksgiving a boon for retailers?
It’s because Thanksgiving is among the largest sales of the year in the United States. There are several shoppers’ checkpoints over the weekend, including Black Friday, Small Business Saturday, and Cyber Monday sales.
And the numbers speak for themselves.
In 2022, nearly 180 million Americans shopped (both in-store and online) during the five-day holiday shopping period starting from Thanksgiving Day to Cyber Monday. About 49% of them even shopped during early holiday sales.
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Gift a free guide
Nothing makes people happier than getting something for free. Thank clients for keeping your business alive with a free holiday guide. You can customize this idea with any topic or theme that makes sense for your customers.
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Do you sell food or financial services? Teach readers how to stretch holiday resources or feed a lot of guests on a budget. Run a pet-oriented business? Give customers advice on how to house or care for pets when traveling for the holidays. Are you a pro handyman? Offer some expert advice on sprucing up a home before entertaining. The possibilities are endless.
Update your social media accounts.
Affordable photo-editing sites like Canva and PicMonkey make it easy to update your social media accounts according to holidays, special events, and seasons.
You can update your profile pictures with seasonal items like leaves, pumpkins, turkeys, etc., or just incorporate a few fall colors.
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If your followers are used to seeing your same logo or photo in their streams, updating these items seasonally can be what catches their eye and reminds them to check out your products.
Host a shopping event/live demo.
If you have a physical location, hold a Thanksgiving-themed event for customers. Get a few pumpkin pies or a couple dozen cookies for shoppers to munch on while they browse, offer free gift wrapping and pre-Black Friday and Small Business Saturday discounts to entice people to shop early, or hold a demonstration in-store.
Show customers how to make a Thanksgiving-themed craft for their home or how to make a tasty dessert. Get creative and you’ll get customers into your store!
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