The high demand for these services in financial applications will drive market growth. Customer relationship management (CRM), human capital management (HCM), enterprise resource management (ERM), and other financial applications are increasingly being adopted as SaaS offerings, particularly by large enterprises. According to Coherent Market Insights' research findings, approximately 45% of large enterprise application adoption in the United States in 2016 consisted of software-as-a-service or other similar solutions. This, in turn, is expected to propel the Public Cloud Market forward. Amazon Web Services (AWS), Salesforce, Microsoft, IBM, Google, CenturyLink, and Verizon Wireless are among the major players in the global public cloud market. The market is highly concentrated, with four major players controlling more than 60% of the public cloud market.
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