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NEW QUESTION 22
You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.
- A. You should add your domain URL as a list of verified domains.
- B. You can't block lists of websites for your campaigns.
- C. You can upload an HTML file to verify your domain.
- D. You can use DNS TXT record set up to verify your domain.
- E. You can add a .csv file with a list of all the websites you want to block.
Answer: C,D,E
Explanation:
Explanation
In the Brand Safety section of your business settings, you can manage:
* Domain Verification: Domain verification supports the protection and integrity of your content to ensure it isn't being misrepresented. By verifying your domains, you claim and maintain control of editing privileges to your content and links. Verifying your domains is free to do and for your content security. Businesses can verify their online domains so they can edit links to their domain. Domain verification has 2 verification methods: HTML file upload and DNS TXT record.
* Block Lists: Block lists prevent your ads from running on specific websites or apps within the Audience Network, the Instant Articles of specific publishers and videos of Pages included in the Facebook in-stream placement.
NEW QUESTION 23
You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.
- A. You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
- B. You can track events and debug your pixel through Facebook's Analytics dashboard
- C. You can test your events in the "Events Manager" under your Business Manager
- D. You should install a second pixel and make sure it works properly
- E. You should check your campaigns to see if they are showing events.
Answer: A,B,C
Explanation:
Explanation
There are three main ways in which you can debug your Facebook pixel:
1. Install the Facebook Pixel Helper chrome extension so you can see if the events are being tracked properly.
2. Go to your "Events Manager" page in your Business Manager and troubleshoot your pixel events
3. Use Facebook Analytics event debugging tool to troubleshoot it.
NEW QUESTION 24
You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.
- A. Reduce video length to 1 minute.
- B. Take off subtitles
- C. Add thumbnail image with less than 20% text
- D. Tag influencers in the video.
- E. Change video so that it does not require sound in the beginning
Answer: C,D,E
NEW QUESTION 25
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