The Importance of Optimizing Your PPC Campaigns: How To Do It Correctly

Is your ad spends being best utilized by the automatic/smart campaigns? Do you trust the automatic campaigns enough? I bet these are questions that show up every now and then in your thought patterns about your PPC campaigns. As professional PPC managers, our agency manages multiple accounts and we never let it run unsupervised on automatic mode. The results we get to support our choice to intervene and take as much control as possible whenever the data recommends it.